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Launched in 1985, Tata Tea Premium pioneered the packet tea revolution in India by delivering fresh teas directly from the garden to consumers in polypacks that preserved their freshness. Understanding the regional tea taste preferences of consumers, Tata Tea Premium offers blends tailored to these diverse tastes. This approach has made Tata Tea Premium one of the largest tea brands in India, earning it the title of ‘Desh ki Chai’ (the nation’s tea). Additionally, Tata Tea Premium’s social awakening communication platform, Jaago Re, inspires and facilitates real change by addressing on-ground social issues in the country. This initiative has been crucial in establishing Tata Tea Premium as a leading tea brand in India.